EVERLAST ENTERS THE RING WITH MICHELIN TO LAUNCH NEW BOXING SHOE: PIVT
FOR IMMEDIATE RELEASE
Tuesday, August 8th, 2017
New York, NY – August 8th, 2017 – Everlast Worldwide, the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment, is proud to introduce a new boxing shoe: PIVT.
Today, Everlast announced their partnership with Michelin to launch PIVT, the newest shoe in the Everlast footwear line. The two historic brands collaborated to create a hybrid boxing shoe engineered with the understanding that footwork is everything.
PIVT’s versatile design combines quality and lightweight materials to allow boxers to seamlessly
transition from gym to canvas for optimal training and competitive performance. The shoe is constructed with a Michelin technical sole, open weave mesh, microfiber and suede to create the perfect formula for speed, comfort and durability.
Everlast’s Director of Product Development, Jocelyn Poulin, looked to collaborate with Michelin to expand the Everlast footwear line,
“My goal was to design a versatile shoe that could be worn by individuals of all boxing levels. The shoe’s construction needed to allow athletes to be able to transition from gym to ring while maintaining the highest degree of quality. Partnering with Michelin made creating the PIVT boxing shoe possible.”
Michelin’s team of designers welcomed the project and created a sole inspired by the Michelin Pilot Road 4 motorbike tire. The sole’s innovative tread design supports lateral movement and ensures traction during sudden change of direction; a necessity in a boxing shoe. Filippo Sartor, Partner Development Manager at JVI for Michelin Technical Soles, commented:
“We are very pleased to enter the boxing world alongside Everlast. We share values of innovation and technology, which have allowed us to work in synergy to create a high performing shoe. The project has proved to be very stimulating and rewarding to our designers who were faced with meeting various athletic needs.”
PIVT can be used by individuals of all boxing levels and abilities. The shoe comes in two colors and is available exclusively on www.everlast.com.
About MICHELIN Technical Soles
JV International is the global strategic partner chosen by MICHELIN for the design, development and manufacturing of high-performance MICHELIN-branded technical soles. The company is based in Italy with partnership offices in Como and a design and product development center in Verona. It is headquartered in Hong Kong China, also home to two production sites and a R&D center. The Italian office handles the entire process, from strategic planning, screening of new technologies, R&D, design development, and partner relationship management to marketing and communication activities for the MICHELIN-branded products.Thanks to their long experience in sole design and co-design of technical footwear, JV international has created an innovative product center in Verona. soles.michelin.com
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Benson Henderson and Canelo Alvarez, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. For more information, visit www.everlast.com.