BRAND & PRODUCT

EVERLAST LAUNCHES #TEAMEVERLAST

Everlast Worldwide, the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment, is proud to announce the launch of #TeamEverlast (www.everlast.com/teameverlast).

 

The Platform

#TeamEverlast is a highly integrated brand experience that showcases the best athletes, trainers, and fight sport experts in the world in a space where fans can connect, keep up-to-date with news and interviews, get exclusive behind-the-scenes content and optimize your workouts with tips and techniques.

“We’re very excited for the launch of #TeamEverlast” says Chris Zoller, Director of Marketing for Everlast. “In the 105 years of manufacturing fight sports equipment we’ve built some amazing relationships with athletes, strength and conditioning coaches, and fight promoters. What we’ve built with #TeamEverlast is a group of talented professionals and a platform to tell their stories, share knowledge and inspire people to achieve greatness.”

 

The Athletes

Over the last century, Everlast has worked with thousands of top athletes. Beginning this year, Everlast has chosen to take a new route in the way they sponsor, support, and work with their team. After a yearlong, global search for the best and most promising athletes, Everlast has created an official roster dubbed #TeamEverlast.

Joining the current roster, consisting of Deontay Wilder, Canelo Alvarez, and Miguel Cotto, Everlast has added 16 additional athletes from Boxing and MMA backgrounds to the new and growing #TeamEverlast.

“Everlast expects further high profile signings over the coming months, along with additional future champions for both MMA and Boxing. Our ongoing search for the best of the best will continue as we implement what we believe is a game changing investment into fight sports,” says President & CEO of Everlast, Neil Morton.

 

MMA Athletes

TJ Dillashaw – 12-2, UFC Bantamweight Champion, #5 Pound for Pound

Benson Henderson – 22-5, Ranked UFC Contender

Rory Macdonald – 18-3, Ranked #1 UFC Welterweight

Will Brooks – 16-1, Bellator Lightweight Champion

 

Starting off the MMA roster, Everlast has recruited four superstars, including UFC Bantamweight Champion TJ Dillashaw, top ranked Middleweight Rory Macdonald, and Bellator Lightweight Champion Will Brooks. Everlast has also renewed their partnership with top ranked UFC fighter Benson Henderson.

“We are excited to officially announce our partnership with this outstanding group of fighters who will help us continue to perfect and develop our top-of-the-line MMA equipment line, which recently won the 2015 Fighters Only MMA award for Best Technical Equipment,” says Jocelyn Poulin, Director of Product Development at Everlast.

 

Boxing Athletes

Top Boxing Athletes

Canelo Alvarez – 45-1-1, #1 Ranked Super Welterweight

Deontay Wilder – 35-0, WBC World Heavyweight Champion

Miguel Cotto – 40-4, WBC World Middleweight Champion

Bryant Jennings – 19-1, Top 10 Heavyweight

Daniel Jacobs – 30-1, WBA World Middleweight Champion

Peter Quillin – 32-0-1, #3 Ranked Middleweight

Jose Benavidez Jr. – 23-0, Top 10 Super Lightweight

 

Future Boxing Champions

Luke Campbell – 12-0, Lightweight

Christopher Pearson – 13-0, Super Welterweight

Alberto Machado – 11-0, Super Featherweight

Angel Acosta – 11-0, Light Flyweight

Julian Rodriguez – 10-0, Super Lightweight

Egidijus Kavaliauskus – 9-0, Welterweight

Daniel Valdivia – 9-0, Super Welterweight

Jason Quigley – 8-0, Middleweight

 

With 15 boxing stars on the impressive #TeamEverlast roster, the top boxers joining Deontay, Canelo, and Miguel include Top 10 Heavyweight Bryant Jennings, WBA World Middleweight Champion Daniel Jacobs, #3 Ranked Middleweight Peter Quillin, and Top 10 Super Lightweight Jose Benavidez Jr.

In addition to these top athletes, Everlast has worked with promoters, gyms, and trainers to identify the strongest candidates for the future champions team. Everlast first started working with Deontay Wilder six years ago in this same manner, and now he is a world champion.

“This is the largest roster of sponsored athletes the company has ever had. We are excited to work with our growing team of superstars, champions, future champions and top prospects from around the world,” says Chris Beadon, Sports Marketing Manager at Everlast.

As Everlast continues to add athletes to #TeamEverlast, up-to-date information can be found at www.everlast.com/teameverlast.

TeamEverlast
About the Author:

TeamEverlast.

The #TeamEverlast Squad is a team of storytellers who are passionate about the world of boxing and MMA. We’re also a group of fitness enthusiasts.. yeah, we work out…

That’s why we provide workouts, tell you about the latest trends in fitness, and share industry nutrition advice.

Our goal is to give our readers all the latest and greatest in fight sports news, workouts, and occasionally gossip about your favorite athletes…

Just keep in mind, the squad’s opinions and stances do not reflect the opinions of Everlast Worldwide… just us.. and well, anyone else who also happens to be right..

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