EVERLAST AND MICHELIN LAUNCH NEW BOXING SHOE: ELITE
FOR IMMEDIATE RELEASE
Wednesday, August 8th, 2017
New York, NY – August 30th, 2017 – Everlast Worldwide, the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment, is proud to introduce a new high top boxing shoe: ELITE.
Today, Everlast announced the release of the new ELITE high top boxing shoe. Created in partnership with Michelin and designed with the understanding that footwork is everything, the ELITE boxing shoe is the newest addition to the Everlast footwear line.
The shoe’s versatile design combines quality and lightweight materials to allow boxers to seamlessly transition from gym to canvas for optimal training and competitive performance. The shoe is constructed with a Michelin technical sole, open weave mesh, microfiber and suede to create the perfect formula for speed, comfort and durability. The high top style and strategically placed ankle strap increase support during punching, movement & sudden change of direction.
The new ELITE high top is the second shoe developed in partnership with Michelin Technical Soles this year. The shoe debuted during the recent fights of professional boxers Terence “Bud” Crawford, the undisputed light welterweight champion and heavyweight contender, Bryant Jennings. This addition rounds out the ELITE training line, a revolutionary new breed of products Everlast launched last year.
ELITE can be used by individuals of all boxing levels and abilities. The shoes run in men’s sizing, available in three colors and exclusively on www.everlast.com.
About MICHELIN Technical Soles
JV International is the global strategic partner chosen by MICHELIN for the design, development and manufacturing of high-performance MICHELIN-branded technical soles. The company is based in Italy with partnership offices in Como and a design and product development center in Verona. It is headquartered in Hong Kong China, also home to two production sites and a R&D center. The Italian office handles the entire process, from strategic planning, screening of new technologies, R&D, design development, and partner relationship management to marketing and communication activities for the MICHELIN-branded products.Thanks to their long experience in sole design and co-design of technical footwear, JV international has created an innovative product center in Verona. soles.michelin.com
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Benson Henderson and Canelo Alvarez, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. For more information, visit www.everlast.com.