FRAMPTON BECOMES THE NEXT MEMBER OF TEAM EVERLAST’S ROSTER OF CHAMPIONS
FOR IMMEDIATE RELEASE
London, UK – Tuesday, 4th December, 2018: Everlast Worldwide, the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment, has announced a 2-year equipment deal with Featherweight boxing star Carl Frampton.
Frampton turned pro in 2009, and has held world titles in two weight classes, with a current record of 27-1. He held the WBA (Super) and IBF Super-Bantamweight titles from 2014 to 2016 and the WBA (Super) Featherweight title from 2016 to 2017. The first Northern Irishman to achieve this feat, Frampton was honored with The Ring Magazine Fighter of the Year 2016 and is considered one of the greatest fighters of his generation.
“Carl is a star in and outside the ring” said Chris Zoller, Vice President of Marketing and Product Development for Everlast. “He epitomizes the values of Everlast and is one of the best and most recognizable fighters in the sport. We can’t wait to work more closely with Carl to continue building his fanbase and brand profile over the coming years”.
Frampton will be a Everlast global ambassador, though the partnership will focus on spearheading the brand’s progression in the UK market through content generation, brand marketing initiatives and inspiring the next generation of champions. Luke Smith, Everlast’s Brand & Sports Marketing Manager for UK & Europe, said: “Carl is a fantastic ambassador not only for the sport of boxing but also within society. His dedication, integrity and character mirror Everlast’s values and we’re all excited to get started”.
With a huge world title clash with IBF champion Josh Warrington on December 22nd and unification goals for 2019, Frampton is excited to be partnering with Everlast at a key stage in his career: “They are the best in the business! I have been using their equipment for some time now so I’m delighted to be becoming an ambassador and be joining #TeamEverlast. They are a brand with heritage that stand for integrity, quality and dedication which are values that I hold closely. I look forward to building on our already great relationship and inspiring the next generation of boxers”.
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About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Benson Henderson and Deontay Wilder, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. For more information, visit www.everlast.com.