FOR IMMEDIATE RELEASE
Everlast is excited to announce the launch of Rory MacDonald’s personal brand, Red King (RK), which Rory and Everlast have partnered together on from concept to launch.
“At Everlast, we strive to tell our athletes’ stories and build their personal brands alongside the Everlast brand.” says Chris Beadon, Sports Marketing Manager at Everlast. “We aim for a true partnership and support them on their journey to the top, however possible.”
The development of the Red King brand really speaks to Rory’s new direction. Today marks a career defining moment for him. The Red King brand will become synonymous with dominance in MMA as Rory continues his quest to become a multi divisional champion.
RK X Everlast merchandise will drop on everlast.com summer of ’18.
As for what the Red King means, watch the video below.
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current MMA fighters like Rory MacDonald, Dustin Poirier and boxers Terence Crawford, Daniel Jacobs & Deontay Wilder, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents.visit www.everlast.com for all the latest information.
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