Team Alpha Male and Everlast announce partnership, Everlast Partners with Team Alpha Male in New Gym.
Sacramento, CA, November 15, 2016- Last week, Team Alpha Male announced the building of their new Team Alpha Male/Ultimate Fitness training facility. This week, TAM is proud to announce that Everlast will be partnering with them to build out a fighter development center that will be powered by Everlast. “Everlast is one of the most respected names in the fight world and rightfully so, they have been making high quality equipment for almost 100 years” Urijah Faber, owner of the new Ultimate Fitness stated. He added, “We are proud to partner with a company who can help us build up our future generations of fighters while also helping us to develop new training curriculum as well. We will also be working with Everlast to showcase our rising stars in a new web series. We are very excited for this partnership and the general direction of these business relationships.”
Chris Beadon, Everlast’s Sports Marketing Manager said “We’re excited to be a part of this new facility and look forward to creating a training environment at TAM that will become a new standard in the industry.”
Team Alpha Male’s CEO, Josh Espley, added, “alignment with great companies, sharing similar objectives, is instrumental in the future of both our program, and MMA business relations in general. Everlast continues to evolve in the fight world and we look forward to helping them grow a strong presence within MMA. Having the best equipment in our facility will allow our regular gym members to train just like our pro team members and we couldn’t be more excited to start utilizing this training center.” He continued “we are really trying to make waves in this industry and are creating a mold for the business side of fight programs and MMA facilities in general.
About Everlast Worldwide Inc.:
The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Miguel Cotto, Canelo Alvarez and Reggie Bush, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. For more information, visit http://www.everlast.com.
Contact: Kristen Richardson