Timothy Bradley and Esquiva Falcao Join Team Everlast
March 16, 2016
In November 2015, Everlast announced the formation of Team Everlast which consisted of 20 new and current athletes as part of their new #TeamEverlast initiative and media platform. Everlast announced today that top ranked welterweight Tim Bradley & top ranked Middleweight, Brazilian prospect Esquiva Falcao, will be joining their already stacked roster of athletes which includes current WBC World Heavyweight Champion Deontay Wilder and WBC World Middleweight Champion Canelo Alvarez.
“It is not often that an athlete is privileged to be acknowledged and promoted to represent great companies” Tim Bradley stated. “Those opportunities are always an honor and product of a vision that you fulfill what their integrity is. I am blessed to be able to be a face to what has been known to be the choice of champions. Thank you Everlast, I look forward to many years of collaboration.”
Tim Bradley – Giving Back:
As a part of the deal, Bradley agreed to have Everlast donate his fight bonus to his trainer’s charity, The Dr. Theodore Atlas Foundation. “It’s just the right thing to do,” says Bradley. “Teddy and I are a team. I truly admire the way he helps others, it will make the fight even more meaningful. It will also make my bond with Teddy even stronger because I know how much his charity means to him.”
This year The Dr. Atlas Foundation will celebrate its 20th year of helping the poor, the forgotten, the dispossessed and the afflicted, and the maimed and terminally ill in the outer boroughs. “We choose the people we help by visiting them personally or having one of our small staff meet and assess them and give me their take,” says Atlas. “Unlike most charities that spend over 90% of their budgets on salaries, The Atlas Foundation spends more than 95% of our donations on people in true need.”
When asked about his affinity with Everlast Atlas explained, “When I was a 19 year old trainer under the guidance of Cus D’Amato, he would bring me to the Everlast warehouse in the Bronx. On the way, he would tell me how he and his Champions had been using their equipment for over 50 years. Then he said you will always come here with your champions. Forty years later I want to say thank you Cus for always pointing me in the right direction. I’m happy to say you were right, I am still with my Everlast family along with a great Champion in Tim Bradley.”
“We are pleased to officially announce that Tim Bradley will be joining Team Everlast. We are excited to see him back in action and expect big things from him in April,” said Neil Morton, president and CEO of Everlast.
The Surging Brazilian:
Everlast also announced its new long term partnership with Esquiva Falcao. “The former Olympian, now 12-0 as a professional, has all the ingredients to be worldwide superstar” explained Chris Zoller, the Director of Marketing at Everlast. “We have a very passionate customer base in Brazil. We’re excited to utilize the capabilities of Team Everlast Media and global audience to help tell Esquiva’s story.”
When asked about what it means to be a part of Everlast, Esquiva Falcao said “Everlast values authenticity and individuality. Those distinctive characteristics have always set me apart from everyone in the industry. I’ve always known the value of hard work and without it I wouldn’t have made it this far. What motivates me the most is becoming the Brazilian World Champion and making the brands and people who represent me proud. I’m not here for the bronze, I’m here for the gold and I can’t wait to take it home.”
Everlast doesn’t seem to be slowing down with its #TeamEverlast initiative and have hinted that they plan to keep evolving. To learn more about Team Everlast visit www.everlast.com/teameverlast
About Everlast Worldwide Inc.:
The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Miguel Cotto, Canelo Alvarez and Reggie Bush, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. For more information, visithttp://www.everlast.com.