UFC Sold For $4 Billion

After weeks of rumors, the sale of the UFC is officially completed. The new ownership group will include the William Morris Endeavor (WME), an entertainment agency whose CEO Ari Emanuel is a longtime friend of the UFC; New York-based entertainment company International Management Group (IMG); private equity firm MSD; and New York-based investment firm KKR Co.

In the new deal, Lorenzo Fertitta will step down as CEO while Dana White will remain as President. Lorenzo and his brother Frank Fertitta will retain an ownership stake when the sale is complete, but it will be significantly smaller than their current combined 80 percent.

In the past few weeks the UFC has denied any reports that they were sale, however, they would listen to any offers. In 2001, the Ferttitas purchased the UFC for $2 million from Semaphore Entertainment Group. The $4 billion sale is expected to be the largest for a franchise in sports history, an increase from that original $2 million price tag of nearly 200,000 percent.

Dana White and Lorenzo Fertitta are set to make a formal announcement Monday morning on a CBS affiliate in Las Vegas where they are promising exclusive interviews on the sale. Stay tuned for more information.




Info received from bloodyelbow and mmajunkie.

About the Author:

TeamEverlast. The #TeamEverlast Squad is a team of storytellers who are passionate about the world of boxing and MMA. We’re also a group of fitness enthusiasts.. yeah, we work out… That’s why we provide workouts, tell you about the latest trends in fitness, and share industry nutrition advice. Our goal is to give our readers all the latest and greatest in fight sports news, workouts, and occasionally gossip about your favorite athletes… Just keep in mind, the squad’s opinions and stances do not reflect the opinions of Everlast Worldwide… just us.. and well, anyone else who also happens to be right..